Stuff I wish I knew before re-branding
As some of you know, I recently moved my blog and I also re-named it. All this trouble can be called re-branding! YAY!
So my rebranding consist of:
- new hosting platform
- new blog name
- new author name
- new blog and author logo - that I designed
In case you're wondering, the old version of the blog still exists, still on the platform I was using before, however it is being hidden from the public.
Like many other people that try new things for the first time, there are some things I wish I knew before doing this step. Well, to be completely honest, I did no research on what rebranding or moving a blog so it's partially my fault. In any case, if you want to learn a few things, or think you might need a few tips in the future, please read on.
Backing up pictures
Not everyone posts pictures along their blog entries. You'll see some of my own entries with no pictures whatsoever - they're not always relevant.
However, if you do have pictures on your blog, you might want to back them up. From the start. The same goes for your videos.
You might want to edit them and have them bear your new brand if you watermark them. I didn't do this, but maybe I should. The thing is I am not 100% sure I still have the originals or that I want to waste even more time for that.
Edit / delete posts / entries
Rebranding usually has something to do with having changed your mind about the purpose of your blog. This means you'll have to go back on your posts and see if there is anything that doesn't fit your new perspective. Rebranding is similar to a face-lift so to say, so you'll have to do this.
I had to delete some entries that for some reason or another were blank. Originally those were re-blogs on my other platform, but perhaps the original poster also deleted the entries or something weird happened. Blank entries look weird and unprofessional, so in the bin they went.
At the same time, you might want to delete or add new pages for a better organization of your entries. Editing them [their content] is also a good idea, to breathe in some fresh air.
Check and fix your URLs
My URLs were a mess after I moved my blog. It took me several days to go through all my entries and fix them. As a curiosity, they read something like: "http://www.obscurejourney.com/http://theownertravelsto.wordpress.com/missing-entries-on-my-blog" - WordPress is my previous blogging platform. This type of URL looks complicated, not functional and very unprofessional. My old blog is still there, but it's hidden from the public: it's my way of backing up my site.
Not only did I have to fix the ugly URLs, I also had to fix any links I had in any post as well! My links were directing the visitor towards my previous blog and therefore the links appeared broken. I hope I did well and managed to fix them all.
Learn about your new host
This should be a no-brainer. But, I jumped on this new platform without reading too much about it. I still hope I won't regret it, haha.
You should learn about your new host because you want to go LIVE as soon as possible, so learning about the host - how to post entries, customize the appearance of your site, so on, should be done beforehand.
For instance, WordPress and over-blog work differently when it comes to creating new pages. In WordPress you create a new page and it appears at the top, by default. On over-blog, you have to create the menu yourself. Each method has its own advantages - and i like that here, on over-blog if i want to change what a page says, i can just change the URL of the old one [if I want to keep it] and create a new entry with the previous link. It sounds a bit complicated, but it's really easy.
Let's just say it took me a while to realize a few things, and only because I didn't properly study my new host.
Matching social media
I decided I should make social media accounts that match my new brand and identity. This is because I want to appear more serious and more professional. however, don't expect to see me on those accounts too much for they make me anxious, and it's close to a panic attack. But, if you want to show your support, you can do so there, if it's easier for you. Send me a private message or a public one, and i'll make sure to reply to it [sooner or later].
Before I was "the owner of the blog" or "the owner travels to" or something weird like that. Now I decided to take on a pen name [yea, sorry this is not my ID name - I don't connect at all with it] and a easier to remember URL.
I therefore created "matching" social media accounts: on twitter and on facebook, and I connected both to this platform. I also have a "matching" email account on gmail [4charlycross [at] so on]. There's also an instagram account by the same name - you have higher chances of seeing me active here.
You don't have to be very active on all of these platforms, but it's nice I guess to give people options to get in touch with you, other than through your blog [or youtube channel -yes I have one of those as well, for when I think stuff are easier to show through a video rather than pictures and writing. but don't expect 4K HD quality or anything as I'm just an amateur].
As you can see, I also have a "logo" that I use "everywhere." It's like a virtual signature for easy recognition.
Use the logo across your social media accounts or wherever you want to be recognized. You can use a picture of yourself, if you're ok with it [i'm not u_u] or the same handle across all your accounts [as I tried doing].
This idea came to me, after seeing a vlogger i was watching, renaming her Twitter, and now her old handle belongs to a random guy who will benefit from her hard work. Her new handle is difficult to write and pronounce, and doesn't really have a connection with her life, except slightly. I try not to make that mistake and you shouldn't either.
© Charly Cross 2013 - present. All rights reserved.